- Organizations: Cardtronics, NCR Atleos, CDS
- Industry Events: NACs, ATMIA, NAC
- Scale: $150K–$500K Budgets | Teams up to 50
- Location: National & Global Industry Events
- Role: Creative Directon, Experiential Design
Built to perform
Designing revenue-driven live experiences that turn physical presence into measurable business growth. I lead experiential creative from concept through execution, aligning brand storytelling, environmental design, executive engagement, and performance outcomes. The work spans global brand launches, executive hosted events, and high-volume industry trade shows.
ATMIA | NCR Atleos Global Brand Debut
9x ROI | $4.6M Pipeline | $500K Budget
Led creative direction for the global debut of NCR Atleos following corporate separation. Defined the full experience strategy, environmental design, and launch execution at the brand’s first industry appearance.
Impact: Established immediate category leadership and market perception as the industry leader.
National ATM Council (NAC) + CDS CONNECT
7x ROI | $1.5M Pipeline
Led creative direction for the first CDS CONNECT showcase and debut of the unified CDS brand. Directed experiential design, creative systems, and cross-functional execution across a 5-day event serving 1,000 attendees and 100 key clients.
Impact: Established a cohesive new brand presence and delivered 7x ROI.
National Convenience Store (NACS) Show
1K+ Leads | 5x ROI | 85% Client Engagement
Designed a high-performance trade show experience featuring live ATM installations and interactive activations. Led creative direction, asset development, and hands-on build of the environment.
Impact: Generated 1,000+ qualified leads while strengthening retail client relationships.
