MONEY 20/20 US

When Cardtronics exhibited at Money20/20 US for the first time, the goal wasn’t simply presence. It was positioning.

In one of the most competitive fintech environments in the world, we needed to demonstrate innovation, scale, and category authority in a space traditionally viewed as transactional.

I led the experiential creative direction for our debut activation — overseeing concept, environment design, interactive storytelling, and full asset development.

The Experience

• Custom-designed booth architecture & environmental graphics
• Three live, fully branded ATMs installed on-site
• Interactive screen flow demos tailored to enterprise client scenarios
• Custom ATM wraps aligned with campaign messaging
• High-impact sizzle content driving motion and narrative energy

Attendees didn’t just view the product — they engaged with a functioning, branded ecosystem in real time.

Then the plan changed

During the show, a high-value meeting with Chime was added with less than eight hours to prepare. The environment was already built, but the conversation had changed.

I redesigned environmental panels, ATM wraps and screen content around the opportunity, then sourced and coordinated local production to get the new pieces produced and installed in time.

There wasn’t room to start over. The job was to understand what mattered, change what needed changing and protect everything that was already working.

By the time the meeting started, the space looked intentional, not improvised.

Impact

• Positioned Cardtronics as a fintech innovator
• Helped support multi-year, multi-million-dollar partnership opportunities
• Created an interactive product experience that brought the technology to life for enterprise clients
• Established a new experiential presence for the brand within one of fintech’s most competitive environments

A strategic debut. An experiential shift in perception.