Experiential Creative Leadership

Designing revenue-driven live experiences that transform physical presence into measurable business growth. I lead experiential creative strategy from concept through execution — aligning brand storytelling, environmental design, executive engagement, and measurable performance outcomes. My work spans global brand launches, executive-level hosted events, and high-volume industry trade shows.

ATMIA | NCR Atleos Global Brand Debut
9x ROI | $4.6M Pipeline | $500K Budget

Led the creative direction and asset productin for the global debut of NCR Atleos following corporate separation. Directed full creative strategy, environmental experience, and launch execution at first industry appearance.

Impact: Established immediate category dominance and market perception as the industry leader.

National ATM Council (NAC) + CDS CONNECT
7x ROI | $1.5M Pipeline

Led the creative direction and production of creative assets for the first CDS CONNECT showcase and debut of the newly unified CDS brand (formerly Columbus Data Systems and Kahuna ATM). Directed full experiential design, creative asset development, and cross-functional execution across a 5-day event serving 1,000 attendees and 100 key clients. Managed $225K budget and 22-member team.

Impact: Established cohesive new brand presence and delivered 7x ROI.

National Convenience Store (NACS) Show
1K+ Leads | 5x ROI | 85% Client Engagement

Designed high-performance trade show strategy featuring live ATM installations and interactive traffic-driving activations. Managed creative direction, asset production, and hands-on build of the environment

Impact: Generated 1,000+ qualified leads while strengthening retail client relationships.