NCR Atleos Brand Launch

When NCR separated its ATM and financial services business to form NCR Atleos, the challenge wasn’t simply creating a new identity — it was defining how a global enterprise would enter the market with clarity and confidence.

I led creative direction for the brand development, shaping the visual system, governance standards, and cross-channel expression. Working closely with executive leadership and marketing, we translated business strategy into a scalable brand ecosystem designed to perform across digital, experiential, and investor environments.

The system included:

• Core visual identity and design principles
• Color architecture and typographic hierarchy
• Layout systems and content structure
• UX/UI direction for digital platforms
• Motion and video standards
• Environmental and experiential applications

The result was a disciplined, flexible brand foundation capable of supporting investor communications, global trade activations, web experiences, and ongoing marketing initiatives — all aligned under a cohesive visual language.