NCR Atleos Brand Launch

When NCR split into two independent public companies, NCR Atleos had to enter the market as a global enterprise on day one, fully formed and under investor scrutiny, with a brand that did not yet exist. There was no soft launch and no runway. The brand had to look established before the company was.

I owned the brand system end to end, defining the visual language, governance, and cross-channel expression. Partnering with executive leadership and marketing, I translated the separation strategy into a framework built to scale across digital, experiential, and investor environments from the moment it went live.

The system spanned:

• Core identity and design principles
• Color architecture and typographic hierarchy
• Layout and content systems
• UX and UI direction for digital platforms
• Motion and video standards
• Environmental and experiential applications

It launched a multi-billion dollar enterprise that looked and behaved like it had been around for decades. One coherent system, holding across investor communications, global activations, digital experiences, and every market the business entered, from the first day forward.