Enterprise Event Identity Systems
PROJECT DETAILS
ORGANIZATION: NCR Atleos
INITIATIVE: Enterprise Event Identity & Experiential Brand Systems
SCOPE: Event Identity Frameworks, Visual Systems, &Brand Governance
ROLE: Creative Director, Experiential Identity & Brand Systems
Led the development of scalable event identity systems supporting the launch and growth of the NCR Atleos brand across industry conferences, investor events, and enterprise engagements.
Created comprehensive style guides that translated the core brand architecture into adaptable live-event systems — including event-specific graphic marks, color extensions, motion direction, environmental graphics, executive presentation frameworks, and branded collateral.
Directed and produced:
- Event-specific identity marks and sub-brand systems
- Booth and environmental graphics
- Motion graphic toolkits and sizzle assets
- Print collateral and digital signage systems
- Swag and branded merchandise
- xecutive presentation templates and stage visuals
Ensured brand governance and consistency across every touchpoint — aligning physical, digital, and motion assets within a unified experiential narrative.
